For these startups, qcom is emerging as a launch and discovery platform, not simply a fulfilment channel.
The sari may be timeless, but the blouse is having a serious main-character moment. From giant bows and corsets to dramatic back details, halter necks and sheer overlays, celebrities are proving that the right blouse can completely change the personality of a sari.
Celebrate Amitabh Bachchan's 84th birthday with a look back at his most iconic and electrifying dance numbers.
Janmashtami is as much a feast for the eyes as it is a celebration of Lord Krishna.
The Vvaan weaves an old-fashioned yarn of spiritual beliefs against a theme of folklore horror that detours into an action-packed, bombastic Telugu supernatural territory concluding in a part harmless, part tedious watch, notes Sukanya Verma.
Amazon's ultra-fast delivery service, Amazon Now, has achieved $1 billion in annualised gross sales in India over the last three months, marking it as the fastest-growing e-commerce business in Amazon India's history, with orders doubling every quarter.
Sreeleela channelled the timeless beauty of Radha this Janmashtami, and her dreamy pink lehenga looks straight out of a modern-day fairytale. Designed by Amaare Sahib Bhatia, the ensemble is reportedly worth around Rs 3.5 to Rs 4 lakh and looks every bit as grand as that price tag suggests.
Uditi Singh has the kind of style that refuses to stay in one lane. One minute she's serving desi glamour in a sharara or sari, the next she's slipping into a boho maxi, a party-ready mini or a pair of seriously cool boots.
Sona Olickal's style feels like a sunny little wardrobe vacation. There's plenty of breezy femininity, playful prints and bohemian ease, but the Once More actress can just as easily switch into rich silks, statement jewellery or cool streetwear.
With her latest film Epic -- First Semester making noise, it's safe to say Vaishnavi Chaitanya's fashion sense is pretty epic too.
Monsoon dressing isn't just about carrying an umbrella. The right fabric can make all the difference between looking fresh and feeling weighed down by humidity.
Shriya Pilgaonkar has a knack for taking the most familiar desi silhouettes and giving them a wonderfully unexpected twist.
Hariyali Teej is the one day your wardrobe gets full permission to go green. From delicate sage and regal emerald to zingy lime and rich olive, every shade feels festive.
The dupatta has officially met its match. Why spend half the evening pinning, pleating and desperately trying to keep a piece of fabric from slipping off your shoulder when you can simply throw on a cape and call it a day?
Presenting the best designs from Pune Fashion Week 2016 that look apt for this festive season.
'The first thing is to make an approximate calculation about how many people are actually offended by the content and then only move forward with a decision.'
Jasmine Bhasin may be returning to Khatron Ke Khiladi 15 as one of the OG contestants, but there's absolutely nothing old-school about her wardrobe.
Priya Bhavani Shankar has a wardrobe that feels like a love letter to desi dressing. The Irumudi actress knows her way around a sari, but her ethnic style never feels predictable. There's always a little colour, a playful detail or a modern twist that keeps things fresh.
While Rubina Dilaik is a khiladi when it comes to battling her fear, she's just as fearless when it comes to fashion.
The sari has been having quite the fashion evolution and the latest update is all about the blouse.
From being the adorable little Ruhi of Yeh Hai Mohabbatein to fearlessly taking on stunts on Khatron Ke Khiladi 15, Ruhaanika Dhawan has officially entered her chota packet, bada dhamaka era.
Kalyani Priyadarshan has the kind of wardrobe that makes the word 'princess' feel less like a compliment and more like a fact.
Every family has that one sister who has her life completely together, the one who falls in love with everything, the one who refuses to follow the rules and, of course, the one who believes more is always more.
Maanasa Choudhary is celebrating the release of Super Subbu, but her wardrobe has been serving super style long before the film hit the screens.
Actor and BJP MP Kangana Ranaut has criticised Congress MP Rahul Gandhi's "smash the patriarchy" remark and his defence of actor Kriti Sanon's outfit in a Raksha Bandhan advertisement, sparking a wider debate on women's choices and cultural attire.
With Blast now streaming on OTT, Preity Mukhundhan is having a blast both on-screen and in the style department.
Mahima Makwana may have won hearts as the sweet and lovable Preeti in Musafir Cafe, but one scroll through her Instagram proves she's just as captivating off screen.
There's a refreshing ease to Meenakshi Govindharajan's style. As a Gen Z fashion girl, she moves seamlessly between modish, experimental fits and rooted traditional look, carrying both with equal grace.
She may have built a loyal fanbase with her hilarious Instagram videos but Niharika NM's fashion game is no joke.
Akanksha Chamola has already dropped two bombshell secrets inside the Lock Upp 2 house and we've cracked her third one.
Sometimes a little accessory like a nose ring is all you need to elevate your look from nice to WOW.
Chaos is kind of Apoorva Makhija's signature especially when it comes to desi fashion; she loves taking traditional silhouettes and giving them a rebellious, Gen Z-approved twist.
Nabha Natesh has mastered the art of making traditional fashion feel effortlessly glamorous. The Nagabandham actress gravitates towards timeless Indian silhouettes with a contemporary twist.
Ruffles have a way of making every outfit feel a little more fun, romantic and dramatic.
Pastels are the heroes in every diva's wardrobe. Softer than bold brights but far from boring, these shades bring an effortless elegance to everything they touch.
om red carpets to runways, celebrities are bringing gloves into modern wardrobes, proving they can be just as edgy and statement-making today as they were in the Old Hollywood era.
Ramya Ranganathan has cracked the code to looking adorable with zero effort. The Anbe Diana actress' wardrobe feels like the fashion equivalent of your favourite comfort movie -- easy, charming and impossible not to love.
Balloon dresses are having a major fashion moment and it's easy to see why. Defined by their signature bubble hem, these playful silhouettes add volume, drama and a couture-like edge without feeling over the top.
When it comes to jewellery, the answer this season is simple: Pile it on. From chunky bangles to layered necklaces and ring stacks that deserve their own spotlight, jewellery stacking is the easiest way to make even the simplest outfit look fashion-forward.
Saniya Iyappan has a knack for making every outfit feel a little more exciting. One day, the Varavu actress is embracing easy-breezy vacation dressing, the next, she's stepping out in high-octane couture or richly woven Indian textiles.
